Remember the last time you were stuck in a DMV line? That soul-crushing mix of boredom, frustration, and feeling like just another number? Well, congratulations. If you’re still relying on traditional sales follow-up, that’s exactly how your prospects feel.
But don’t worry, this isn’t a guilt trip. It’s a wake-up call. Your sales funnel doesn’t need a tune-up. It needs a full-on personality transplant. And video? Video is the donor.
Let me paint you a picture. A client of mine in the home improvement industry was drowning in leads but couldn’t get a response to save their life. Their follow-up process was a masterclass in how to bore people to death:
1. Customer fills out a form.
2. Generic “thanks for your interest” email goes out.
3. Sales rep calls. No answer. (Shocking, right?)
4. Voicemail left. Sounds like a robot reading a script.
5. Another email. Maybe another call.
6. Silence. Tumbleweeds. Crickets.
Sound familiar? It should. It’s the sales equivalent of watching paint dry.
But here’s where it gets interesting. We convinced one of their reps to try something crazy. Instead of another soulless email, he sent a 30-second video. Just him, his phone, and a quick message:
“Hey Jessica! Saw you were checking out kitchen remodels. Just wanted to say hi and let you know I’m here if you have any questions. No pressure, just putting a face to the name. Hope to hear from you!”
Guess what happened? Within 10 minutes, Jessica replied. After a week of radio silence, one video sparked a conversation that led to a $30,000 kitchen remodel.
That’s the power of video. It’s not just another tool. It’s a defibrillator for your dying follow-up process.
From “Too Ugly” to Too Good
Now, I know what you’re thinking. “But I hate being on camera!” Trust me, I’ve heard every excuse in the book. My favorite? “I’m too ugly for video.”
Let’s address that real quick. You’re saying instead of letting customers get used to your face comfortably before meeting you, you’d rather blindside them in person? What if they’re so shocked they spill their coffee? Or worse, stumble into traffic? You’re basically a walking liability.
Joke aside, here’s the truth: people care way more about whether they can trust you than whether you could win a beauty pageant. Video isn’t about looking perfect. It’s about being real.
Take Mark, a sales rep who used to spend 30 minutes crafting the “perfect” video. Scripted, multiple takes, Hollywood lighting. The result? Crickets. But when he finally listened to me and sent a quick, unscripted 30-second video from his car between appointments? Boom. Response within five minutes.
The lesson? People don’t want to buy from a robot or a movie star. They want to buy from a human.
Real-Time Magic and QR Code Wizardry
But video is just the beginning. Let me blow your mind with how a roofing sales rep named Jake used our real-time page updates to close a big deal.
Instead of bombarding a hesitant couple with calls, Jake kept updating his Quickpage:
– Monday: Video walking through roofing options.
– Wednesday: Clip of a similar home getting a new roof.
– Friday: Testimonial from a neighbor.
The couple kept checking the page out of curiosity. A few days later, they messaged: “We’ve been watching your updates. Let’s do it.”
No extra calls. No annoying follow-ups. Just smart, non-intrusive engagement that closed the deal.
And don’t even get me started on QR codes. They’re not just for restaurant menus anymore. One of our reps, Dave, started printing QR codes on his proposal folders. But here’s the kicker – when handing them over, he’d say:
“By the way, if you need a laugh later, scan that QR code. I uploaded a video of my puppy destroying my couch. It’s like a crime scene.”
Curiosity piqued, they’d scan it. First, they’d get the funny dog video. Then, boom – custom quote reminder, next steps, testimonials, and real-time deals. His closing rate jumped 30% from that one tweak.
The Big Misconception
Now, let’s talk about the elephant in the room. The biggest misconception that makes me want to flip tables: “Video takes too much time” or “My team won’t use it.”
Are we speaking the same language? Video is faster than typing. It’s more effective than emails. And if you’re a sales leader saying your team “might not use it,” that’s not a tech problem. That’s a leadership problem.
Great leaders don’t ask, “Will my team use it?” They ask, “How do I make sure they do?”
Because here’s the brutal truth: there’s a very short window to get ahead of your competitors with video. Soon, everyone will be doing it. It’ll be as standard as having a phone number.
A Tale of Two Dealerships
Don’t believe me? Let me paint you a picture of two dealerships.
Dealership A embraced video two years ago. Every lead gets a personal intro. Appointment confirmations have a real face attached. Post-visit follow-ups are personalized videos.
The result? Higher engagement. More show-ups. Better close rates. Skyrocketing referrals.
Dealership B? They’re still saying, “We’ll look into video next quarter.” They’re sending the same templated emails. Making the same ignored calls. By the time they finally adopt video, they’re playing catch-up in a market their competitor now owns.
The choice is yours. Do you want to lead your market or chase it?
The Challenge
Look, your sales funnel needs a personality transplant. Video is the donor. It’s not just a trend. It’s the new standard of communication.
So, here’s my challenge to you: Try video for one week. Just one week. If it doesn’t revolutionize your sales process, I’ll personally come to your office and endure your traditional follow-up method. Deal?
Remember: If you’re still just emailing and calling, you’re the DMV. If you’re sending video, you’re the VIP concierge.
Which one do you think customers want to respond to?
The clock’s ticking. It’s time to give your sales funnel a pulse. Lights, camera, action.
