Uncategorized - July 13, 2016

How to use Technology to Build Customer Trust

Chad Morgan
CEO, Quickpage

Business owners and sales professionals have used face-to-face communication to connect with customers since the dawn of time. Holding face-to-face meetings and making a personal connection with a customer has been and always will be the most effective way to retain customers and grow your business. However, the advent of the internet and new digital technology is making it possible for businesses to connect more effectively than ever before without being in front of customers 24/7.

If you think face-to-face interactions are going away completely, you’re probably kidding yourself. However, the reality is that businesses today need to interact with customers on multiple levels and on multiple platforms in order to differentiate themselves from competitors and keep their customers engaged. The businesses that refuse to invest in new technology typically don’t last very long in today’s digital age.

If you want to add another level to your customer interaction and take a big step toward increasing your revenue and profit, you should definitely check out the following tips for using technology to build customer trust. If you have the trust of your customers, there is no limit to what you can do with your business.

#1: Offer Online Customer Service/Chat

Offering an online FAQ page and chat option is one of the most effective ways to connect directly with your customers without holding a face-to-face meeting. Most customers, if given the choice, would rather chat with a representative then wait on the phone to get a question answered. You can even use online chat to upsell additional products and services to your customers.

Displaying a robust FAQ page is another way to answer customer questions without setting up a meeting, phone call or email conversation with individual customers. This saves you time and it ensures that each one of your customers are taken care of.

#2: Create a Video Library

Video is one of the most powerful ways to create an immediate emotional connection with your audience. A great piece of written content can be effective, but a great video teaches your customers about the story of your business, your core values, your mission statement and provides an in-depth look at the products and services you offer.

There are some things that can only be explained with a video, which is why we always recommend using video to interact with your customers. To take full advantage of video, make sure you have videos that talk about the history of your company and where it’s headed, as well as some videos that serve as a sort of video FAQ for your customers.

#3: Implement a Loyalty Rewards Program

What’s the best way to ensure you keep your existing customers happy? There are a variety of tactics you can use, but implementing a customer loyalty program is a big step in the right direction.

In a study conducted by Nielsen, it was discovered that 76 percent of North American consumers are more likely to keep buying from retailers that offer loyalty reward programs. You don’t even need to have a super fancy system in place—you can get your customers on an email list and send monthly promotional offers, you can build a text marketing list, or you can send specials to customers that join your Facebook group or “Like” your Facebook business page. If you offer your current customers good deals they will continue to support your business.

#4: Try the Quickpage App

If you want the best of every bit of technology we’ve listed above, then you will fall in love with Quickpage.

Here’s how it works:

Imagine that you’ve just spoken with one of your customers or a new lead via email, on the phone, or in person.

You decide to follow up with the customer immediately, but instead of writing a generic email, getting on the phone again or setting up a meeting, you open Quickpage on your phone or computer, and in less than a minute you create a beautiful, fully customized web page for your customer to view on their computer or mobile phone.

The best part: you can add anything you want to each fully customized Quickpage. Here’s a list of just a few things you can do with Quickpage:

  • Showcase images of your key products and services, with pricing
  • Record a short, personal video message that truly CONNECTS with your prospect
  • Chat directly with your prospect using our instant messaging feature
  • Get notified when a customer is looking at your Quickpage
  • Make changes to the page in real time
  • Share loyalty reward offers
  • Showcase a live FAQ page

It’s important to maintain a certain degree of personal touch with your customers, without sacrificing too much time and effort. When you send your customers a Quickpage, they get the best of you and the best of technology (online chat/customer service, video, loyalty rewards, etc.)

If you have questions about how Quickpage can boost your business, give us a holler! Want to give it a try for free? Click here.

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