
Sales Strategy
Automating follow-up without sounding automated
Automation gets blamed for what bad templates do. Which parts of a follow-up should be machine-run, which must stay human, and where the line sits.
Chad Morgan ·
Category
10 articles in this category.

Sales Strategy
Automation gets blamed for what bad templates do. Which parts of a follow-up should be machine-run, which must stay human, and where the line sits.
Chad Morgan ·

Sales Strategy
The cheapest leads you have are the ones you already bought. Why 'just checking in' fails, and what to send to a deal that went quiet three weeks ago.
Chad Morgan ·

Sales Strategy
Most video programs die in week three. Not because the tool was wrong, because the rollout was. What to replace, what to template, what not to mandate.
Chad Morgan ·

Sales Strategy
A lead that waits until morning is a lead somebody else answered. How to reply with a person, in minutes, without anybody sitting at a desk.
Chad Morgan ·

Sales Strategy
What great storytelling teaches you about closing: build the tension, earn the moment, and stop pitching over your customer.
Chad Morgan ·

Sales Strategy
Fourteen practical ways to shorten your sales cycle: cutting the delays between interest and decision that quietly kill deals.
Amy Pretzer ·

Sales Strategy
Salespeople start every conversation at a trust deficit. Five practical ways to close that gap before you ask for the sale.
Chad Morgan ·

Sales Strategy
Discounts do not fix a bad interaction. A practical guide to face-to-face communication that makes customers want to buy from you.
Chad Morgan ·

Sales Strategy
Four ways dealerships can stand out when every competitor is running the same ads to the same buyers in the same market.
Chad Morgan ·

Sales Strategy
Technology usually puts distance between you and the customer. Used properly, it does the opposite: here is how to build trust with it.
Chad Morgan ·
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