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Home improvement

The homeowner should know who is knocking

A stranger is coming into their house to sell them something expensive. A thirty-second video from the rep who is actually coming turns that from a risk into an appointment they keep.

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The problem

You are not losing the sale in the living room. You are losing it before you get there.

A homeowner books three estimates in an afternoon, then spends a week getting cold feet. By the time your slot comes around they have decided the whole thing is a hassle, and nobody from your company has been anything more than a confirmation text.

What it costs you

  • One in four booked appointments cancels or no-shows before anyone arrives
  • The homeowner cannot tell your company apart from the two others they called
  • Marketing spend is burned on leads that never make it to a sit-down
  • Reps drive to appointments that were never going to happen

How it is used

What home improvement teams send

Specific, not theoretical. These are the sends that get used most.

  • 01

    Pre-appointment introduction

    The rep who is coming introduces themselves the evening before: who they are, what happens during the visit, how long it takes, and what to have ready. The homeowner has met someone before they open the door.

  • 02

    Quote walkthrough

    Instead of emailing a PDF, record two minutes walking through the line items. The homeowner understands what they are paying for, and the spouse who was not home sees the same explanation.

  • 03

    Local proof

    Photos and video from jobs you completed on their street, embedded on the same page. Local work does what a testimonial page cannot.

  • 04

    Post-appointment follow-up

    A page with the proposal, the photos, the financing options, and a live chat, so the question that comes up at 9pm gets answered instead of becoming a reason to stall.

  • 05

    Reviving dead leads

    The homeowner who went quiet six months ago responds to a face far more often than to another "just checking in" email.

What you will use most

The parts of Quickpage that matter here

Connects with

The systems your industry already runs

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Customers

What it changed, and what they actually do

Named companies, their own numbers, and the specific thing each team sends. Where a result is early, or the company changed more than one thing at once, it says so.

  • Southwest Exteriors

    Ryan Shutt · CEO

    Windows, doors, and siding · San Antonio, Texas

    Close rate
    +7–8 points
    Demo rate
    76%91%
    Cancellations
    20–25%8–9%
    Text open rate
    96–97%
    “If Jon shows up at my door and I have already seen a video of him, I feel like I know him. That warm-up period is gone.”

    What they do

    A whiteboard with the homeowner’s name and appointment time in the confirmation video, then a 30–60 second introduction from the design consultant on the morning of the visit.

    Measured across roughly two years, over marketing, sales, and production together.

  • Shugarman’s Bath

    Ray Taggart · Contact Center Director of Operations

    Bath remodeling

    Demo rate
    85%92%
    Raw close rate
    28%~33%
    “It makes you a real person. You are now a human to them. You are not just another voice over the phone.”

    What they do

    A personalized video page after every booked appointment, carrying a “what to expect” video and an FAQ the homeowner can watch before the consultation.

    An early result, from the call center only.

  • Durante Home Exteriors

    Johnathan Honeycutt · Marketing Director

    Birmingham, Nashville, Chattanooga, north Alabama and north Georgia

    Cancellation rate
    18% better
    “It puts a face to the name, puts a face to the company, and makes it more real.”

    What they do

    A short personalized video the moment an appointment is set or confirmed, showing the homeowner’s name and time on a whiteboard instead of a plain reminder text.

    Durante made several improvements in the same period. They name Quickpage as the biggest of them.

  • JSB Home Solutions

    Mike D’Attoma · Sales & Design Team Manager

    Kitchens, baths, and sunrooms · central Ohio

    “Personalized video essentially answers all of the homeowner’s questions before you even get to the door.”

    What they do

    An “80% video” that answers the questions which come up in eight out of ten in-home consultations (who we are, what it costs, what the warranty is, who installs it, how long it takes), sent before anyone visits.

    JSB changed several things at once, so this one is their account of the difference rather than an isolated measurement.

Questions

Home improvement questions

Will my reps actually use it?

This is the real question, and the honest answer is that adoption depends on making it faster than the alternative. Templates mean a rep is recording, not building. The mobile app means they send from the driveway rather than at 7pm from a laptop. Managers can see who is sending from the team dashboard, which tends to settle it.

What do we actually send before an appointment?

A thirty-second introduction from the rep who is coming, what will happen during the visit, roughly how long it takes, and what the homeowner should have ready. Teams usually add photos of recent local work and a short note on what happens after.

Does this work if the homeowner books through a call center?

Yes, and that is where it pays best. A workflow can fire off the appointment being set in your CRM, find the assigned rep, build the page with that rep’s introduction, and send it the evening before, nobody in the office touches it.

Can we use it after the appointment too?

Most teams do. A walkthrough of the quote explaining the line items beats a PDF, and a page with the proposal, the photos, and a chat window gives the homeowner somewhere to ask the question they think is stupid.

Home improvement

Every trade loses the sale somewhere different

The shape of the problem is the same: a homeowner being asked to spend real money on something they cannot see yet. Where it actually costs you is not.

Every industry we work in

See it on your home improvement follow-up

Bring your process and your CRM to a demo. Twenty minutes, and you will know whether it fits.

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