Home improvement · Kitchen & bath
Between the design consultation and the signature, your customer talks to three other companies and a lot of relatives. A page they keep coming back to keeps you in the conversation.
The problem
Kitchen and bath is a considered purchase with a long tail. The customer is emotionally invested but financially nervous, and the months between the first visit and the contract are full of opportunities to go quiet.
What it costs you
How it is used
Specific, not theoretical. These are the sends that get used most.
01
Walk through the rendering on a screen share, explaining the decisions. The customer understands the thinking, not just the picture.
02
Short videos comparing the options, so a customer choosing between three quartz slabs does it with your input rather than alone in a showroom.
03
One page holding the design, the quote, the material options, and a chat window: something they return to instead of something they lose in their inbox.
04
Show the customer exactly what was found behind the wall and why it changes the number. Seeing it removes most of the friction.
05
A weekly thirty-second update during the build turns a disruptive project into a managed one, and earns the referral.
What you will use most
Customers
Named companies, their own numbers, and the specific thing each team sends. Where a result is early, or the company changed more than one thing at once, it says so.
Shugarman’s Bath
Ray Taggart · Contact Center Director of Operations
Bath remodeling
“It makes you a real person. You are now a human to them. You are not just another voice over the phone.”
What they do
A personalized video page after every booked appointment, carrying a “what to expect” video and an FAQ the homeowner can watch before the consultation.
An early result, from the call center only.
JSB Home Solutions
Mike D’Attoma · Sales & Design Team Manager
Kitchens, baths, and sunrooms · central Ohio
“Personalized video essentially answers all of the homeowner’s questions before you even get to the door.”
What they do
An “80% video” that answers the questions which come up in eight out of ten in-home consultations (who we are, what it costs, what the warranty is, who installs it, how long it takes), sent before anyone visits.
JSB changed several things at once, so this one is their account of the difference rather than an isolated measurement.
Southwest Exteriors
Ryan Shutt · CEO
Windows, doors, and siding · San Antonio, Texas
“If Jon shows up at my door and I have already seen a video of him, I feel like I know him. That warm-up period is gone.”
What they do
A whiteboard with the homeowner’s name and appointment time in the confirmation video, then a 30–60 second introduction from the design consultant on the morning of the visit.
Measured across roughly two years, over marketing, sales, and production together.
Durante Home Exteriors
Johnathan Honeycutt · Marketing Director
Birmingham, Nashville, Chattanooga, north Alabama and north Georgia
“It puts a face to the name, puts a face to the company, and makes it more real.”
What they do
A short personalized video the moment an appointment is set or confirmed, showing the homeowner’s name and time on a whiteboard instead of a plain reminder text.
Durante made several improvements in the same period. They name Quickpage as the biggest of them.
Questions
This is the real question, and the honest answer is that adoption depends on making it faster than the alternative. Templates mean a rep is recording, not building. The mobile app means they send from the driveway rather than at 7pm from a laptop. Managers can see who is sending from the team dashboard, which tends to settle it.
A thirty-second introduction from the rep who is coming, what will happen during the visit, roughly how long it takes, and what the homeowner should have ready. Teams usually add photos of recent local work and a short note on what happens after.
Yes, and that is where it pays best. A workflow can fire off the appointment being set in your CRM, find the assigned rep, build the page with that rep’s introduction, and send it the evening before, nobody in the office touches it.
Most teams do. A walkthrough of the quote explaining the line items beats a PDF, and a page with the proposal, the photos, and a chat window gives the homeowner somewhere to ask the question they think is stupid.
Home improvement
The shape of the problem is the same: a homeowner being asked to spend real money on something they cannot see yet. Where it actually costs you is not.
Roofing
Show the homeowner the damage they cannot see
See it for roofingWindows
Justify the price before the four-hour presentation
See it for windowsHVAC
Prove the system really does need replacing
See it for HVACSiding & exteriors
Show the condition behind the cladding
See it for siding & exteriorsFlooring
Help them choose without a third showroom visit
See it for flooringLandscaping
Sell a design the customer cannot yet picture
See it for landscapingPainting
Win on professionalism, not on the lowest bid
See it for paintingOverview
All of home improvement
BrowseBring your process and your CRM to a demo. Twenty minutes, and you will know whether it fits.
No contract on Essential. Free migration from your current tool.
