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Home improvement · Roofing

They cannot see their own roof. Show them.

The homeowner is being asked to spend twenty thousand dollars on a problem they have never laid eyes on. Two minutes of footage from the ridge does more than any brochure.

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The problem

Roofing asks for trust on something invisible

Every roofing objection comes back to the same thing: the homeowner cannot verify what you are telling them. That gap is where the storm-chaser reputation lives, where second opinions come from, and where insurance jobs stall.

What it costs you

  • The homeowner has no way to confirm the damage you found
  • You are competing with whoever knocked first after the storm
  • Insurance jobs stall while the adjuster and the homeowner disagree
  • The decision-maker is often the spouse who was not home at the inspection

How it is used

What roofing teams send

Specific, not theoretical. These are the sends that get used most.

  • 01

    Inspection footage

    Record what you found from the roof (the lifted shingles, the flashing, the soft deck) and send it with your annotations. The homeowner sees the problem instead of taking your word for it.

  • 02

    Insurance documentation

    The same page holds the footage, the photos, and the scope. Give the homeowner something they can forward to their adjuster without retyping anything.

  • 03

    Storm response

    When you are one of six companies that knocked, being the one that sent a personal video from the roof is the difference between a callback and a voicemail.

  • 04

    Reaching the other decision-maker

    The spouse who was at work sees the exact same walkthrough, not a secondhand summary over dinner.

  • 05

    Progress and completion

    A short video at tear-off and again at completion heads off the "what did I actually pay for" conversation and earns the review.

What you will use most

The parts of Quickpage that matter here

Connects with

The systems your industry already runs

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Customers

What it changed, and what they actually do

Named companies, their own numbers, and the specific thing each team sends. Where a result is early, or the company changed more than one thing at once, it says so.

  • Southwest Exteriors

    Ryan Shutt · CEO

    Windows, doors, and siding · San Antonio, Texas

    Close rate
    +7–8 points
    Demo rate
    76%91%
    Cancellations
    20–25%8–9%
    Text open rate
    96–97%
    “If Jon shows up at my door and I have already seen a video of him, I feel like I know him. That warm-up period is gone.”

    What they do

    A whiteboard with the homeowner’s name and appointment time in the confirmation video, then a 30–60 second introduction from the design consultant on the morning of the visit.

    Measured across roughly two years, over marketing, sales, and production together.

  • Shugarman’s Bath

    Ray Taggart · Contact Center Director of Operations

    Bath remodeling

    Demo rate
    85%92%
    Raw close rate
    28%~33%
    “It makes you a real person. You are now a human to them. You are not just another voice over the phone.”

    What they do

    A personalized video page after every booked appointment, carrying a “what to expect” video and an FAQ the homeowner can watch before the consultation.

    An early result, from the call center only.

  • Durante Home Exteriors

    Johnathan Honeycutt · Marketing Director

    Birmingham, Nashville, Chattanooga, north Alabama and north Georgia

    Cancellation rate
    18% better
    “It puts a face to the name, puts a face to the company, and makes it more real.”

    What they do

    A short personalized video the moment an appointment is set or confirmed, showing the homeowner’s name and time on a whiteboard instead of a plain reminder text.

    Durante made several improvements in the same period. They name Quickpage as the biggest of them.

  • JSB Home Solutions

    Mike D’Attoma · Sales & Design Team Manager

    Kitchens, baths, and sunrooms · central Ohio

    “Personalized video essentially answers all of the homeowner’s questions before you even get to the door.”

    What they do

    An “80% video” that answers the questions which come up in eight out of ten in-home consultations (who we are, what it costs, what the warranty is, who installs it, how long it takes), sent before anyone visits.

    JSB changed several things at once, so this one is their account of the difference rather than an isolated measurement.

Questions

Roofing questions

Can reps record on a roof from a phone?

Yes: the mobile app records and uploads from the phone in their pocket, and the page can be built and sent before they are back in the truck. Footage from the roof is the whole point.

Does this help with insurance work?

It gives the homeowner one link holding the footage, the photos, and the scope, which is far easier to forward to an adjuster than a folder of attachments. It does not replace your supplementing process.

Will my reps actually use it?

This is the real question, and the honest answer is that adoption depends on making it faster than the alternative. Templates mean a rep is recording, not building. The mobile app means they send from the driveway rather than at 7pm from a laptop. Managers can see who is sending from the team dashboard, which tends to settle it.

What do we actually send before an appointment?

A thirty-second introduction from the rep who is coming, what will happen during the visit, roughly how long it takes, and what the homeowner should have ready. Teams usually add photos of recent local work and a short note on what happens after.

Home improvement

Every trade loses the sale somewhere different

The shape of the problem is the same: a homeowner being asked to spend real money on something they cannot see yet. Where it actually costs you is not.

Every industry we work in

See it on your roofing follow-up

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