Why authenticity sells
Chad Morgan on why authenticity beats polish in sales, and what happens when you stop performing and start talking to the customer.
Chad Morgan on why authenticity beats polish in sales: recorded live, unscripted, and left that way on purpose.
The short version: the polished version of you is not the one that closes. Customers have sat through enough rehearsed pitches to recognize one instantly, and the moment they do, everything after it gets discounted. What they have not heard much of is somebody talking to them plainly, on camera, like a person who intends to still be answering the phone next month.
That is uncomfortable the first few times. Record it anyway.
See it on your own follow-up
Twenty minutes with someone who has rolled this out to teams like yours, against your own follow-up process.
